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MBA Marketing & Automobile Management

What is Automobile Management?

Automobile Management is the study of managing automobile dealership at different levels. MBA in Automobile Management is the unique professional course designed for aspiring students who want to either take a role in a dealership or have aspirations to partner with various automobile makers. The programme is to prepare the future managers in the automobile industry.

Automobile Industry

Indian Automobile industry is one of the biggest industries in the world.

India is one of the prominent exporters of automobiles. Year 2017 has witnessed a growth of 16.26% increase in export.

It was noted that Indian production across all the line of automobile products was increased by 5.41 % in the year 2017.

Companies like JSW Energy, TATA Motors, Tesla Inc., Kia Motors, BMW, Hero Motor Corp, Ford Motor Corp etc. have planned an expansion in their Indian manufacturing product line.

The domestic passenger vehicle (PV) sales in India have grown by 9.20%, catapulting the country to become the fifth largest PV market in the world.

With 9% growth, India scored over top car market globally in 2017.

Automobile sales, including passenger and commercial vehicles, in Asia’s third-largest economy, grew 9.5%, the fastest among major global markets.

Last year to more than 4 million units, outpacing Germany’s 3.8-million vehicle sales, which rose by a modest 2.8% in the same period.

The Indian auto industry is one of the largest in the world. The industry accounts for 7.1 percent of the country's Gross Domestic Product (GDP).

Several initiatives by the Government of India and the major automobile players in the Indian market are expected to make India a leader in the 2W and Four Wheeler (4W) market in the world by 2020.

The Indian automotive aftermarket is estimated to grow at around 10-15 percent to reach US$ 16.5 billion by 2021 creating 65 million additional jobs opportunities in near future.

What will you be taught?

Strategy, Corporate Foresight & Business Model Innovation, Digital & Technology Transformation, Operations management, Automotive Finance, Distribution & Dealership Management.

Teaching Methodology

Curriculum designed is industry oriented mixed with hands practical training via industry visits & guest lectures from industry preparing students for careers of tomorrow.

Classroom teaching by eminent faculty involving lectures, powerpoint presentations and hand-outs.

Stimulated situations and role-plays to give students an insight into the understanding of responsibilities of various professionals involved in Automobile Industry.

Workshops are conducted for students to emphasize on problem-solving through interaction and exchange of information.

Students have access to University's computers and Internet facilities, enabling them in data searches and computer-aided decision making.

Students have access to the well-stocked library with latest books, periodicals, newspapers, journals, prints and records are available for reading and references.

Case studies are given to acquaint the students of day to day automobile situations and are asked to draw inferences and make suggestions.

Organizing industrial visits for students and faculty to various industries as recommended by the departments.

6 months compulsory internship program for all the students of the master’s program.

Areas to be served :

Finance

Human Resource

Product Management

Sales & Purchase

Showroom Management

Marketing, Branding

Corporate Communications

What would you become?

Sales Manager

Area manager

Finance Advisor

Strategist

Showroom Manager

Operations Manager

Purchase manager

Quality Manager

Delivery Manager

Marketing Head

Corporate Communications Manager

Leading recruiters

Tata Motors Ltd

Hero MotoCorp Ltd

Ashok Leyland

TVS Motor Company Ltd

Eicher Motors Ltd

JSW Energy

Tesla Inc

Kia Motors

BMW

Ford Motor

Admission Procedure: 

Candidate needs to fill an online application to appear for online test followed by an interview.

Eligibility : 

B.Com, BBA, B.Sc. (Physics, Chemistry, Mathematics, IT & Systems, Computer Science), B.E. / B.Tech, BCA, B.A. in Economics with min 55% of marks.

Duration: 

2 Years