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How Is AI and Machine Learning Shaping The Industries of Today

While Machine Learning and AI are concepts which have been around for a long time, there’s still a variety of opportunities which are yet to be explored in the area. AI holds fascinating possibilities in the future and is already contributing to shaping the industries of today in a big way. From providing help in making decisions to automating attendance, AI and Machine Learning have revolutionised the way workplaces function all over the world.

Probably one of the biggest benefits of AI and Machine learning is its capability to handle large quantities of data. Big data analysis with the help of ML has has enabled various forms of new-age software to make decisions based on predictions which are data-driven and backed by patterns formulated by analysis For example, one very successful player in the entertainment industry, Spotify, uses data analytics to analyze the music taste of the user and generates music recommendations for each specific user.

Just like the entertainment sector, most sectors are benefiting from the massive advancement in the technology of AI and Machine learning and the way it makes tasks less time consuming and more efficient. Here are a few ways in which AI and Machine Learning are shaping the industries of today.

UNDERSTAND BUYING PATTERNS OF THE CONSUMER

With the help of AI, it is possible to understand the kind of products or services the consumer is preferring over others. Organizations can now build a more accurate forecast of the consumer needs which enables them to market their products in accordance to those needs.AI tools have the ability to gather insights of consumer behaviour and target the correct audience at the right time. In addition to this, with the help of AI organizations can offer suggestions to suit the taste of the user, increasing user engagement and generate better results.

IMPROVE PRODUCTIVITY AND EFFICIENCY

One of the most helpful ways in which AI is making an impact is through automation. AI has tremendously augmented the scope of automation, making cumbersome tasks which required human operations much less time consuming and more efficient. With the help of machine learning, computers are able to understand the way a human performs a particular task and mimic the behaviour at a much higher pace.

MANAGE FINANCES

With the help of AI, organizations can handle finances much more reliably. From keeping a track of investments to predict the trends of the stock market, AI is capable of providing assistance on all sorts of tasks which are required to be performed in order to track the finances of an organization. In fact, organisations working in the finance sector are fast moving towards AI to make their tasks easier and less expensive.

With the growth in the popularity of AI and Machine Learning in almost all industries, it is not surprising that there is an increase in the need for engineers who can perform these tasks. AI and Machine learning is a promising career option and with ICRI's B.Tech Machine Learning and AI, it is possible to get the training required to master this skill.

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