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MBA Marketing & Automobile Management

What is Automobile Management?

Automobile Management is the study of managing automobile dealership at different levels. MBA in Automobile Management is the unique professional course designed for aspiring students who want to either take a role in a dealership or have aspirations to partner with various automobile makers. The programme is to prepare the future managers in the automobile industry.

Automobile Industry

Indian Automobile industry is one of the biggest industries in the world.
Companies like JSW Energy, TATA Motors, Tesla Inc., Kia Motors, BMW, Hero Motor Corp, Ford Motor Corp etc. have planned an expansion in their Indian manufacturing product line.
The domestic passenger vehicle (PV) sales in India have grown by 9.20%, catapulting the country to become the fifth largest PV market in the world.
Automobile sales, including passenger and commercial vehicles, in Asia’s third-largest economy, grew 9.5%, the fastest among major global markets.
Last year to more than 4 million units, outpacing Germany’s 3.8-million vehicle sales, which rose by a modest 2.8% in the same period.
The Indian auto industry is one of the largest in the world. The industry accounts for 7.1 percent of the country's Gross Domestic Product (GDP).
Several initiatives by the Government of India and the major automobile players in the Indian market are expected to make India a leader in the 2W and Four Wheeler (4W) market in the world by 2020.
The Indian automotive aftermarket is estimated to grow at around 10-15 percent to reach US$ 16.5 billion by 2021 creating 65 million additional jobs opportunities in near future.

What will you be taught?

Semester I

Emerging Trends In Management
Economics For Management
International Business Environment
Financial Accounting And Reporting
Statistics For Management
Introduction To Automobile Industry
E- Commerce
Fundamental of Retail Management

Semester II

Marketing Management
Financial Management
Human Resource Management and Behaviour Management
Research Methodology
Opeartions Management
Total Quality Management
Automotive Sector Industry Environment
Shipping, Transport Logistics Operation

Semester III

International Business
Retailing And Showroom Management
Service Marketing
Automotive Marketing Management
Auto Finance

Semester IV

Service Operation Management
Insurance Law And Auto Insurance Practice
Project/ Internship

Teaching Methodology

Curriculum designed is industry oriented mixed with hands practical training via industry visits & guest lectures from industry preparing students for careers of tomorrow.
Classroom teaching by eminent faculty involving lectures, powerpoint presentations and hand-outs.
Stimulated situations and role-plays to give students an insight into the understanding of responsibilities of various professionals involved in Automobile Industry.
Workshops are conducted for students to emphasize on problem-solving through interaction and exchange of information.
Students have access to University's computers and Internet facilities, enabling them in data searches and computer-aided decision making.
Students have access to the well-stocked library with latest books, periodicals, newspapers, journals, prints and records are available for reading and references.
Case studies are given to acquaint the students of day to day automobile situations and are asked to draw inferences and make suggestions.
Organizing industrial visits for students and faculty to various industries as recommended by the departments.
6 months compulsory internship program for all the students of the master’s program.