What is Automobile Management?

Automobile Management is the study of managing automobile dealership at different levels. MBA in Automobile Management is the unique professional course designed for aspiring students who want to either take a role in a dealership or have aspirations to partner with various automobile makers. The programme is to prepare the future managers in the automobile industry.

Automobile Industry

• Indian Automobile industry is one of the biggest industries in the world.
• Companies like JSW Energy, TATA Motors, Tesla Inc., Kia Motors, BMW, Hero Motor Corp, Ford Motor Corp etc. have planned an expansion in their Indian manufacturing product line.
• The domestic passenger vehicle (PV) sales in India have grown by 9.20%, catapulting the country to become the fifth largest PV market in the world.
• Automobile sales, including passenger and commercial vehicles, in Asia’s third-largest economy, grew 9.5%, the fastest among major global markets.
• Last year to more than 4 million units, outpacing Germany’s 3.8-million vehicle sales, which rose by a modest 2.8% in the same period.
• The Indian auto industry is one of the largest in the world. The industry accounts for 7.1 percent of the country's Gross Domestic Product (GDP).
• Several initiatives by the Government of India and the major automobile players in the Indian market are expected to make India a leader in the 2W and Four Wheeler (4W) market in the world by 2020.
• The Indian automotive aftermarket is estimated to grow at around 10-15 percent to reach US$ 16.5 billion by 2021 creating 65 million additional jobs opportunities in near future.

What will you be taught?

Semester I

• Emerging Trends In Management
• Economics For Management
• International Business Environment
• Financial Accounting And Reporting
• Statistics For Management
• Introduction To Automobile Industry
• E- Commerce
• Fundamental of Retail Management

Semester II

• Marketing Management
• Financial Management
• Human Resource Management and Behaviour Management
• Research Methodology
• Opeartions Management
• Total Quality Management
• Automotive Sector Industry Environment
• Shipping, Transport Logistics Operation

Semester III

• International Business
• Retailing And Showroom Management
• Service Marketing
• Automotive Marketing Management
• Auto Finance

Semester IV

• Service Operation Management
• Insurance Law And Auto Insurance Practice
• Project/ Internship

Teaching Methodology

• Curriculum designed is industry oriented mixed with hands practical training via industry visits & guest lectures from industry preparing students for careers of tomorrow.
• Classroom teaching by eminent faculty involving lectures, powerpoint presentations and hand-outs.
• Stimulated situations and role-plays to give students an insight into the understanding of responsibilities of various professionals involved in Automobile Industry.
• Workshops are conducted for students to emphasize on problem-solving through interaction and exchange of information.
• Students have access to University's computers and Internet facilities, enabling them in data searches and computer-aided decision making.
• Students have access to the well-stocked library with latest books, periodicals, newspapers, journals, prints and records are available for reading and references.
• Case studies are given to acquaint the students of day to day automobile situations and are asked to draw inferences and make suggestions.
• Organizing industrial visits for students and faculty to various industries as recommended by the departments.
• 6 months compulsory internship program for all the students of the master’s program.

Areas to be served

• Finance
• Human Resource
• Product Management
• Sales & Purchase
• Showroom Management
• Marketing, Branding
• Corporate Communications

What would you become?

• Sales Manager
• Area manager
• Finance Advisor
• Strategist
• Showroom Manager
• Operations Manager
• Purchase manager
• Quality Manager
• Delivery Manager
• Marketing Head
• Corporate Communications Manager

Leading recruiters

• Tata Motors Ltd
• Hero MotoCorp Ltd
• Ashok Leyland
• TVS Motor Company Ltd
• Eicher Motors Ltd
• JSW Energy
• Tesla Inc
• Kia Motors
• BMW
• Ford Motor